iba.SPEAKERS AREA iba 2023

BARLEYmax®: making the healthy choice the tasty choice.

BARLEYmax is a barley that is packed with nutrients (prebiotic fibres such as beta glucan, insoluble fibre, resistant starch; vitamins, minerals and protein).

Presentation language: English with German translation

Focus topics: Food trends | Sustainability

Scientific studies that demonstrate the support of gut and heart health and a healthy weight will be discussed. The big challenge of many healthy food products is that they are not tasty, as it is perceived by consumers (healthy is not tasty intuition). BARLEYmax makes the healthy choice the tasty choice.

Speakers (1)

Peter Weegels

Peter Weegels

Director European Bakery Innovation Centre Sonneveld Group BV