Brezelina Munich: More than just pretzels
Brezelina in Munich's Stachuspassagen delights customers with freshly baked pretzel creations and creative toppings. Five displays and electronic price tags, controlled via Shop-IQ, provide customers with efficient information and increase sales and reach.
The Stachuspassagen in Munich, located beneath the famous Karlsplatz (Stachus), is one of the largest underground shopping centers in Europe. Here you will find numerous shops, restaurants, and service providers—including Brezelina. Brezelina conjures up crispy pretzels, pretzel braids, and pretzel croissants fresh from the oven every day under the motto "Made with love for you." These are creatively refined, for example with honey-mustard cream cheese, Obazda, Leberkäs, Emmentaler, and much more. The selection of toppings is diverse and first-class.
The equipment at the Stachus branch is also outstanding: five displays and numerous electronic shelf labels (ESLs) offer a modern and efficient solution that is easily controlled via our Shop-IQ app. Regular customers and walk-in customers can quickly and easily find out about current offers and prices. This not only boosts the store's sales, but also helps attract new customers through our customer information systems.
