Naturbackstube Wiesender – Experience transparency and sustainability
Wood, slate, clean design – and an interactive educational trail entitled "From Grain to Bread." With its open show bakery, café lounge, and transparent presentation, the Wiesender natural bakery is a place of discovery and learning.
A place of experience full of authenticity
The Wiesender natural bakery shows what "nature" means in the best sense of the word—as a lived philosophy, implemented in architecture, materials, and experiences. The 11-meter-long counter made of solid oak and slate conveys genuine character, complemented by black glass, exposed concrete, and a cozy lounge atmosphere. The open show bakery allows visitors to look over the bakers' shoulders as they work – live and transparent. For the sixth time in collaboration with Wiesender, AHA360° is realizing a project that deliberately focuses on authenticity and experience.
The educational trail, which leads from the ground floor to the second floor and illustrates the journey "from grain to bread" with illuminated display boards, exhibits, and large-scale images, is particularly unique. Outside, a themed trail rounds off this learning journey, complemented by a playground—both funded by the EU as part of the LEADER program.
With 381 m² of indoor space and 200 m² of outdoor space, the store offers plenty of comfortable seating (124 indoors, 72 outdoors) – ideal for visitors who want to linger and immerse themselves even more deeply in the experience. In this project, AHA360° impressively demonstrates how store design can be authentic, visible, and educational at the same time – a space that inspires and informs.
