Discover Sensobus at the iba.START UP AREA! Dive into Puratos' innovative service as Sensobus takes the spotlight. Immerse yourself in sensory analysis and consumer insights – an experience not to be missed!
“Sensobus, On the road to better understand consumers preferences”
The Sensobus is a unique and fully-equipped sensory analysis lab on wheels that can travel to where consumers shop for food and welcome up to 300 people a day. Targeting customers – and finding out their preferences – has never been easier. The Sensobus also allows testing pricing, marketing and communication concepts. What type of packaging do consumers prefer, what increases their brand perception, what information do they need and consider making a choice? In just a few days of fieldwork, a representative sample can be collected right at the heart of a relevant target audience. In addition, +15 years of expertise in consumer research allows us to benchmark results against an industry average within the survey category and region.
Experience the Sensobus firsthand at iba.START UP AREA.
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