While the average bakery store still looks similar today compared to 50 years go, the average consumer profile does not. Find out more in this article.
While there are many ways to describe the ever-changing consumer, we at Bakeronline summarize the key factors by using the consumer triangle:
1. Experience
The product itself is not enough anymore. The consumer expects a great and fast service.
2. Time
The consumer doesn't like queuing.
3. Choice
There is an overload of choice and the consumer wants to make an informed decision.
A webshop provides a solution to each individual key factor and will help to attract today's consumer.
First of all, a webshop dramatically increases the convenience for the consumer to buy his products at your store. He can order anytime, from anywhere and on any device without a queue of people breathing down his neck.
Second, a webshop reduces the time a consumer needs to invest to buy at your store. No more queues, just walking in, picking up his prepaid order and walking out. Moreover, the time investment to decide which products he wants is 100% allocated to the consumer instead of split between the consumer and the shopkeeper.
Third and last, a webshop makes it easier to present the available assortment with all its important information (e.g.: allergens, ingredients, ...). The consumer can scroll through this and make his informed choice.
More information? Contact us via info@bakeronline.com.
