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Cheating properly!? The edge of the plate is not the limit
Exactly 10 years ago, Axel Schmitt had to invent and go new ways due to a sudden stroke of fate. With a mix of guerrilla marketing, new sales channels, innovation, digitization and a good dose of public relations Axel Schmitt has succeeded in catapulting his brand from the very bottom to its...
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![Axel Schmitt](https://universe.iba-tradefair.com/media/profile_image/6a70ee68088996cf79061873972a3aa65fe4a3b243311e0f640d14a2f33f7de9/20230918_Portraitfoto_Axel%20Schmitt.jpg)
Axel Schmitt
Bäckermeister, Brotsommelier & Weltbäcker des Jahres 2022