Cheating properly!? The edge of the plate is not the limit

Exactly 10 years ago, Axel Schmitt had to invent and go new ways due to a sudden stroke of fate. With a mix of guerrilla marketing, new sales channels, innovation, digitization and a good dose of public relations Axel Schmitt has succeeded in catapulting his brand from the very bottom to its...

Speakers (1)

Axel Schmitt

Bäckermeister, Brotsommelier & Weltbäcker des Jahres 2022