Awaken your senses at the Koenig booth: Explore the world of baking with all five senses and discover the endless opportunities of high-performance baking equipment from October 22 to 26, 2023 at the IBA in Munich (B2.370 and B2.570).
Maria Montessori already said: "The senses are the discoverers of the world and open the way to knowledge". For this reason, Koenig is making a statement and putting emotions and people in the foreground at this year's IBA.
These days, visitors are looking for more than just product presentations. We offer a holistic experience where customers and visitors have a better perception of the Koenig brand and competencies. They can feel the emotion and passion that has gone into developing and operating the products and services.
A new trade show concept that emphasizes machines, people and emotions allows visitors to establish a personal connection with exhibitors. In addition, an exchange of ideas, experiences and negotiation discussions on a more human level is facilitated by the spacious hospitality area and a comfortable atmosphere.
By focusing on people and emotions, our trade show concept creates an inviting and interactive atmosphere for you as a visitor. It allows you not only to look at the products, but also to experience them in action thanks to the daily demonstrations or possibly even try them out yourself as part of our initiation of a "Path of Senses". This makes the trade fair an experience that awakens the interest and enthusiasm of visitors and encourages them to engage more intensively with the exhibitors and their offerings.
