Experience at the booth iba 2023

Fresh brand identity: BETTER PROCESS. BETTER RESULTS.

For DÜBÖR, the big industry event, iba 2023, is all about a freshly polished brand with a new claim and a contemporary, bright and light design. A warm welcome in Hall B3 Stand 331!

DÜBÖR is positioning itself as an absolute specialist in the field of spraying technology and release agents. In contrast to its competitors, the company develops both the release agents and the machines and equipment for spraying trays and moulds, and the breadth and depth of its range is unparalleled on the market. In the field of release agents, the range extends from universal to special and from palm oil-free to organic. The spray technology, on the other hand, serves standards as well as very individual requirements with complete integration into the production line.

The aim of the relaunch was to highlight this unique selling proposition and make it visible, and the relaunch was carried out extremely sensitively with regard to brand continuity. After all, the successful medium-sized company has a high international presence. In addition, it has stood for high reliability and consistency for many decades, both among craftsmen and industrially producing companies. This is evidenced not least by an extraordinarily high proportion of loyal regular customers who, like new interested parties, are cordially invited to take a seat at the bright yellow DÜBÖR trade fair stand in Hall B3 Stand 331.