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iba 2023
What are the benefits of edible labels for retailers?
Why are edible labels becoming an increasingly popular solution? From environmental benefits to improving the buying process, discover this innovation's key benefits to store staff and customers.
- Faster customer service at the checkout: This leads to shorter queues and a more efficient checkout process.
- Preventing employee confusion: Traditional methods of marking baked goods can lead to mistakes where customers or employees misidentify the product and subsequently mislabel it. An edible label, applied directly before baking, ensures that product information is always accurate and consistent.
- Correct product selection at self-service checkouts: It can be confusing for customers to identify and correctly label the type of baked goods at self-service checkouts. A clearly labelled label simplifies this process and minimises the risk of mis-selection.
