Product-Highlight iba 2023

MIWE smartfresh: Avoid night shifts, reduce energy costs, and always offer fresh products.

Discover MIWE smartfresh – our solution to the challenges of modern bakeries. More flexible production, energy savings, and consistent freshness. This is how it can work for you, too.

MIWE smartfresh is a cutting-edge bakery refrigeration system that allows bakeries to optimize their production and reduce energy costs while maximizing the freshness of their baked goods. By storing partially baked (around 80%) goods under specific conditions, not only is their shelf life extended, but their perceived freshness is also enhanced. Combined with the latest technology that inhibits mold growth, MIWE smartfresh offers a comprehensive solution to the current challenges in the bakery industry.

How can I, as a baker, respond more flexibly to demand fluctuations and avoid night shifts?

With MIWE smartfresh, you can produce baked goods in advance and bake them as needed - in a new way. This allows you to produce larger quantities during the day shift, reducing the often unpopular night shifts, and offer specialty breads daily or respond to peak demands on short notice.

I always want to offer my customers fresh products. How does MIWE smartfresh support me in this?

Our process allows for the storage of partially baked goods under optimal conditions. With consistent temperatures of 3 – 5 °C and high humidity over 95%, we ensure that your products don't dry out but actually gain freshness over time due to moisture absorption before the final bake.

Energy costs are always a concern. How can I save energy with MIWE smartfresh?

MIWE smartfresh stores baked goods in the positive temperature range, resulting in significant energy savings compared to traditional freezing. Moreover, our system combines traditional methods with the latest technology to maximize efficiency and quality.

Mold can be a significant issue in the bakery. How does MIWE smartfresh address this?

Our system utilizes a special blue light that reliably inhibits and delays mold growth. This ensures that your baked goods remain in top condition even when stored for several days.

How can MIWE smartfresh help me stand out from the competition?

Beyond the numerous internal benefits for your business (consider the attractive working hours, 5-day workweek, no holiday shifts, etc.), with MIWE smartfresh, you can offer your customers a consistently fresh and broad product range, respond to peak demands, and save on energy and costs simultaneously. It's not just a refrigeration system; it's a holistic solution to the challenges faced by modern bakeries.

Interested in how Master Baker Schalk uses the system with a capacity of 70 stikken trolleys? Read more here.

At MIWE, we're proud to offer solutions to bakers like you that simplify daily operations and enhance quality. Contact us or visit us at iba 2023 in Munich to learn more. Hall A2, Booth 510/511.